How to Tell Which Blogs Are Bonanzas and Which Ones Are Busts In the age of the Internet, everyone has a blog. According to BlogPulse, there were 152 million blogs on the Internet at the end of 2010

Public relations is an often used phrase in marketing and advertising departments but a lot of people don't actually know its full meaning, and what PR actually does. The idea behind public relations

How a high-school dropout became a Hollywood success with Back Draft, Moll Flanders and Robin Hood: Prince of Thieves One of the things I love about my business is I get to meet the most interesting

Their names and backgrounds are different, but four Dallas/Fort Worth charities competing in the "Cadillac Cares" Facebook Challenge sponsored by Metroplex Cadillac Dealers are working toward the same

Imagine yourself at a big cocktail party where many of the people may be potential clients and customers. Everyone is milling around, enjoying the evening and you're working the room to meet those who

Recently, I received a question from one of my clients regarding how we track the success of our print and online PR campaigns. In the process of thinking through the question, I realized that the cha

In the world of sales, trust is king. You can advertise, promote, tweet, post, blog and sell like Dale Carnegie on steroids, but if you haven't built trust with your potential customer, it's truly a

Maybe It's Not Your Message, But How You Position the Messenger Having written a book myself, I know how hard people work to achieve that coveted designation of "author." And, I know how it goes, y

Here's the third installment of my interview with marketing expert and best-selling author, Al Ries. While I originally intended to have a fourth part, I realized that it would be best to give you hi

You've done all that you know how to do, but it still seems like the only one interested in your book is you. Okay, maybe some friends and family have offered their support, but they're supposed to d