There is a new price tag for failure, approximately $21.5 billion. That's the amount financial analysts say the Tiger Woods PR debacle has cost the companies who had hired Tiger as a spokesperson. Th

Five hundred press releases is the average number delivered to the New York Times every day. When you get to major metropolitan daily newspapers, the number drops to about 250, and 100 for community w

It's not easy being Tiger Woods today. His personal life is a shambles, his family is shattered and his public image is DOA. While it's easy to feel absolutely no sympathy for the golden boy whose sin

The most difficult thing about being a public relations professional is correcting a client's perceptions about the field of PR itself. PR people are depicted in the movies as "spin doctors," stretch

If you're an old newspaper hound, it's not a pretty sight. The Audit Bureau of Circulations (ABC), the standard-bearer of newspaper and print publication circulation reporting, just reported a couple

Some business owners really do believe that their competitors are luckier than they are when it comes to getting their press releases or story placements into the right, targeted publications. If there is one sure and certain thing in the changing, evolving practice of public relations, it is that “luck” is never a component (at least not a stated one) of any successful PR effort.

Tampa, FL- Companies wanting to make the most of their PR budgets these days are discovering one of the industry’s best kept secrets that is effective, mitigates risk and beats the traditional retai

“If I was down to my last dollar, I’d spend it on public relations.” -- Bill Gates Tampa, FL- As unlikely as it is that Bill Gates would ever be down to his last million dollars, let alone a s

There are many advantages to using the Internet to do business. For example, you can contact lots of people and work wherever you want. But you do not have to limit yourself to online publicity only.

When you think of publicity, you may think of paid ads, press releases, and the like. When you think of email, you probably think of it as a communication tool; They may seem very different, but you can blend the two and use email as a publicity tool.